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About


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About


 

Hey-Oh, I'm Jeff. I am one of those guys who work in Digital and Social Marketing space. As the stereotype goes, I'm also a photographer who sometimes does commercial work. Mostly, I drink coffee, craft beer, whiskeys, and read PSFK or Mashable, which makes me sound sophisticated.

 
 
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Digital


Digital


I currently run the social and digital marketing at SmartWool; a performance Merino sock and apparel company that has 20 years of heritage in the outdoor industry. You probably want to check out some of my campaigns and work samples from SmartWool, at least, I think you do. Click it here.

 

Before my time in at SmartWool, I worked at Moosejaw Mountaineering. I was a staff photographer as well and worked with social marketing, web content, and in a verity of other areas. Want to check out some of the work? Click it here.

 

Social


Social


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Photography


Photography


I started shooting as soon as my father gave me his old film rebel. I know it would be way hipper if it were an AE-1 or a Minolta SR-T-303, but not everyone gets to be a hipster right out of the gate.

Fast-forward 20 some years and I shot commercially for Dale Earnhardt Jr. Jr. and other Detroit music act. Shot studio sessions and location shoots for Moosejaw Mountaineering, and a bunch of weddings.

Here is a sample from  sessions I did. You can see more, but only if you want to. Just check out my commercial work here. Or you can see the weddings here and some of my personal work here.